The pie chart above clearly reveals the factors of consumers' concern on choosing
restaurants in a certain city in 2017. Among all the five catefories, the percentages of
feature, service and environment are the highest, accounting for 36.3%, 26.8% and 23.8%
respectively. On the contrary, the statistics of price and other factors take up merely
8.4% and 4.7% respectively, the lowest among the five groups.
Several primary causes that contribute to the above-mentioned phenomenon could be
summarized as follows. In the first place, with the prosperity of economy in China and the
increase of people's income in recent decades, a large number of people are paying more
attention to the features of a restaurant instead of price. In the second place, in a bid
to develop interpersonal relationship and enjoy comfortable life, consumers in mounting
numbers prefer service and environment to other factors.
With due consideration of all these contributors, we may predict that with the speedy
development of our society, customers in expanding numbers will attach utmost
significance to the feature, service as well as environment of a restaurant.
consumer customer client shopper purchaser buyer ; above-mentioned aforementioned
mounting increasing growing expanding ; utmost highest extreme greatest