The first way in which life-cycle costing might
be applied is in designing costs out of the product.
The most obvious question that might
be posed here is whether the camera really needs a F$50 lens.
It may be that a cheaper lens would be almost
as good when fitted into the limited space available in the phone.
Even with the innovative lens housing,
the phone casing will still be slimmer and more constricted
than the compact camera that it will be based on.
Montel could easily develop a cheaper lens at very little additional development cost,
because it is really a matter of setting a specification.