to what extent do you agree or disagree?
has a negative impact on sports. To what extent do you agree or disagree?
It is common for influential brands to integrate sporting events into their commercial
campaigns for product promotion. Some say that this has adverse effects on sports.
I partly agree and believe that sports commercialization has positive and negative
implications for the sporting industry. Historically, society has witnessed much damage
by allowing too many commercial activities in sports games and matches.
Primarily, we have witnessed injustice caused by large companies,
seeing games being manipulated to maximize commercial interests. An unfortunate
example of this is last year’s finale of Formula One Racing in Abu Dhabi,
where the Red Bull team was rigged to win to generate a tremendously high return
for the brand’s investment. Secondly, society has seen countless promising athletes
who were eventually devasted by being constantly exploited for their commercial worth.
For example, Liu Xiang, China’s Olympic champion in a hundred-meter race,
gave up his career for the enormous pressure he endured for being sold as a national hero.
In the meantime, history also proves that commercializing sports events drives sports
development as an industry. First, with the funding offered by prominent conglomerates,
sports can better reach much larger audiences. This is achieved by renting more
spacious sports fields and stadiums to allow a high turnout and investing significant
sums in advertising events for famous or even less popular games. Second, the hope of
earning top dollars for appearances in games and matches is a much-needed drive
to encourage more people to set professional sports as careers. After all, to excel in
sports is so demanding a task that it necessitates obscene amounts of earnings to
compensate for the sacrificed youth and health.
In conclusion, large companies may indeed use their money to rig games and taint minds.
However, this money is necessary to promote sports and attract talents.
Therefore, I believe that the commercial participation of large businesses
in sporting events influences sports in both negative and positive ways.