The gaming world has witnessed the launch of Black Myth: Wukong, China's first AAA game. T
aking the internet by storm, this groundbreaking game, celebrated for its stunning reprodu
ction of ancient Chinese architecture and its innovative take on the Monkey King legend fr
om Journey to the West, has not only captivated players but also breathed new life into Ch
ina's cultural tourism.The various "cultural tourism plus" models - ranging from games to
films - stand out for their ability to fuse traditional market principles with cultural pr
omotion. Unlike conventional media products, which often treat cultural tourism as a secon
dary element, these collaborations place culture at the forefront, offering a dynamic and
interactive approach to heritage tourism.The success of Black Myth: Wukong exemplifies thi
s shift. The game's detailed representation of Chinese mythology has not only attracted a
global audience but also sparked a wave of cultural tourism initiatives across the country
. For instance, players who have completed specific levels of the game are eligible for fr
ee entry to select scenic spots. The Yunzhong Daji Scenic Area in Lishui, East China's Zhe
jiang Province, is offering free entry to players who have successfully cleared the fourth
chapter of the game, in which the area features. Meanwhile, Lingyan Temple in Jinan, East
China's Shandong Province, is offering lifelong free admission for completing the third c
hapter. Mount Huaguo in Lianyungang, East China's Jiangsu Province, also announced that al
l players who complete the game are invited to visit the hometown of the Monkey King for f
ree.Black Myth: Wukong features areas from 36 scenic spots across China, and as the game's
popularity grows, cultural and tourism departments are eager to promote their related att
ractions. This approach not only drives engagement with the game but also encourages real-
world exploration of China's cultural landmarks.The synergy between Black Myth: Wukong and
cultural tourism is also a striking example of how modern digital media can be harnessed
to promote and enhance traditional cultural experiences. In North China's Shanxi Province,
whose historical locations feature prominently in the game, the local cultural and touris
m department has launched an innovative initiative titled "Traveling with Wukong in Shanxi
." This unique campaign offers tailored travel routes and special passes that connect fans
with the game's real-life locations. In a similar vein, the animated film White Snake: Af
loat has seamlessly integrated with the cultural tourism of the West Lake in Hangzhou. Thi
s collaboration, supported by local tourism authorities, highlights the growing trend of b
lending media and cultural tourism to enhance visitor experiences.Other historical sites,
like Yueyang Tower in Central China's Hunan Province, has also adopted creative promotions
, offering free admission to visitors who can recite classical Chinese poetry related to t
hese sites. Such initiatives not only attract tourists but also deepen their appreciation
of Chinese cultural heritage.The growing synergy between digital media and cultural touris
m marks a new chapter in China's efforts to promote its rich historical and cultural asset
s. By leveraging popular media like games and films, these projects have created immersive
experiences that captivate audiences and encourage them to explore the country's storied
past firsthand.As China continues to innovate its cultural tourism, the integration of mod
ern media with traditional heritage is set to redefine the landscape, offering both locals
and international visitors a unique and enriching way to engage with the nation's rich cu
ltural tapestry.