面试技巧：如何在30秒内把自己推销出去

Everyone knows how to introduce themselves, right? It's just like those name tags organizers pass out at networking events, "Hello, my name is…" Unfortunately, a lot of job seekers have a tough time getting beyond that very basic introduction. Sure, they can chat about where they grew up or their favorite book or movie, but when it comes time to say something smart and relevant about their job search interests, it gets a little tricky.

大家都知道怎么做自我介绍吗？大多时候我们都像是给自己贴上宣传标签，“你好，我叫……”，悲剧的是，大部分求职者都很难跳出这个基本的框框。当然，他们可以介绍自己来自哪里，或者喜欢的书籍或电影。但当要他们表现一番，谈谈工作见地时，一切又好像变得复杂起来。

Do you have a pitch about you, your skills, and accomplishments ready to use the next time someone asks what you're looking for? While conventional wisdom used to dictate you prepare a two-minute "elevator pitch," most elevator rides don't last two minutes, and most people's attention spans certainly don't.

下次面试官问你想做什么的时候，你能对自己的特长和成就对答如流么？一般情况下你都需要准备一个两分钟的“电梯游说”（小编注：电梯游说又叫电梯法则，即假设你在电梯里，只有30秒的时间来向一位关系公司前途的大客户推广产品且必须成功）。 但实际上正如电梯行驶不超过两分钟一样，人的注意力也持续不了这么久。

Instead of the two-minute pitch, you should think about how to share relevant information about yourself quickly and succinctly so your target audience doesn't have time to start mentally planning out their grocery shopping list while they're waiting for you to stop talking about yourself.If you can't introduce yourself to a potential contact in 30 seconds or less, you may miss some important opportunities to impress someone important.

与其准备两分钟的自我介绍，你不如好好想想怎么在更短的时间内成功推销自己，这样才不至于使你的听众一边无聊地想着购物清单一边不耐烦地等你结束自我介绍。如果你无法在30秒或更短时间内做完自我介绍，那么你将失去给别人留下深刻印象的机会。

To create an impressive pitch, know the answers to the following questions:

要做一个让人眼前一亮的自我介绍，先回答以下问题吧：

1. What is your goal or objective?

1.你的目标是什么？

2. What do you offer? Identify the skills and accomplishments that make you stand out from other people in your industry.

2.你有什么与众不同之处？列举那些能让你脱颖而出的技能和成就。

3. What do you do? Include information about your goal or objective as it relates to your target audience.

3.你能做什么？谈些让你的听众感兴趣的抱负或目标。

4. What problems do you solve? Every job description stems from a company's problem or specific need. Make sure you know how your contributions will make a difference for the organizations you target.

4.你能解决什么问题？每个工作岗位都是为公司的特定需求而设立的。一定要知道你能为面试公司做些什么。

5. What results do you create? Think about your accomplishments in your current or past positions.

5.你取得过哪些成绩？想想你在现在或过去的工作岗位上所取得的成果。

Use this format to plan your reply:

用这个模板来回答以上问题：

I work with (target audience) to (what problem do you solve). This is how (your results).

我到（贵公司）工作（所能做到的是），以下就是回答效果。

I collaborate with non-profit organizations that support women's causes to create, organize, and run fundraising events that raise money from previously untapped donor bases. Last year, we increased donations by more than 50 percent and broke all of our fundraising records.

我和一个非营利组织合作，从潜在的人群中筹集资金，支持女性创业。去年，我们的筹款增加了50%，打破了历年的筹款记录。

Keep in mind: One trick to a successful pitch is to eliminate jargon or other language your target audience won't understand. This is especially important for career changers: don't rely on lingo from your previous career to appeal to new networking contacts. Focus your comments to appeal to your new audience and you'll be much more successful impressing them with your knowledge, skills, and abilities.

切记：成功面试的诀窍在于不要让你的面试官听不懂你在说什么。这对转行的求职者来说更加重要：在网络面试中不要用你曾经工作领域流行的行话，而应该用自己独到的见地来使你的面试官对你的知识、技能和能力留下深刻的印象。

With a well-planned, succinct, targeted introduction, you'llinspire additional conversation with your networking contacts. Prepare to ask for a formal meeting to share ideas and insights, but always be ready to detail your expertise in-depth and on the spot if someone asks. Always be ready to answer questions about how you accomplished your goals and solved problems in the past and to explain how those experiences make you a good fit for your targeted opportunity.

有了一个精心准备的、简洁的和有针对性的自我介绍，你将会引起面试官交流的兴趣。你也可以问问是否能够见面谈谈自己的想法，同时也要做好回答问题的准备，并给出让人印象深刻的答案。时刻准备好回答这些问题，比如你所取得的成就，你过去解决的问题以及为什么这些经验使你成为最佳人选。