首页/ 课程/ 英语学习/ 随身英语/ Tactics to get you spending 促销攻略

Tactics to get you spending 促销攻略

2020-12-02 14:03  浏览数:546  来源:在线打字小编
Tactics to get you spending 促销攻略

Vocabulary: shopping 词汇: 购物

Do you buy things you don't really need?

Have you ever wondered why sweets are always by the till in supermarkets? Why you are made to walk down many aisles to reach the everyday essentials at the back of the shop?

Retailers are always coming up with new tactics to get us impulse buying.

The BBC's Denise Winterman reveals some of the ways in which they try to trick us into buying what we might not really need.

One of them is messing up the merchandise. Some shop assistants do it on purpose to give the impression that these are must-haves, which lots of people have been looking at.

收听与下载

Companies are also trying to gather and analyse data from an individual's financial transactions, social media posts and mobile phone signals. They're planning to personalise offers for individual customers by using GPS location data to target them when they are actually walking past one of their shops.

And eye-tracking technology is the latest weapon in the fight for customers. In some shops, digital screens behind luxury brand display stands are activated when a perfume bottle is picked up, flashing seductive images. Eye-tracking systems are fixed into screens to gather data so the images can be personalised. It's all done in seconds.

Paula Dowie from the retail design agency Ignite Design says: "Certain software programs can gather huge amounts of data on you almost instantly. Age, gender, what you're looking at... If you're a young women or a middle-aged man... Images are then flashed up that will appeal to you."

It's about entertainment and making a shop one that people want to enter. Brands like Apple and Top Shop are "genius" at doing this, says Joseph Staton, director of GfK Consumer Trends. During London Fashion Week, Top Shop screened its own fashion shows live in its flagship store in London's Oxford Street.

"It's about offering things like art and music as part of the shopping experience," says Staton.

Glossary 词汇表 (点击单词收听发音)

  • 收银台
  • 过道
  • 日常必需品(如:牛奶、面包)
  • 零售商
  • 冲动购物
  • 用小花招把(我们)引导
  • 商品
  • 一位商店营业员
  • 故意的
  • 一个非买不可的东西
  • 去收集
  • 一笔财务交易
  • 去个人化
  • 一位顾客
  • 卫星定位数据
  • 眼球跟踪技术
  • 一家奢侈品牌
  • 一个展示柜台
  • 统计数字零售
  • 旗舰店



声明:以上文章均为用户自行添加,仅供打字交流使用,不代表本站观点,本站不承担任何法律责任,特此声明!如果有侵犯到您的权利,请及时联系我们删除。

去打字就可以设置个性皮肤啦!(O ^ ~ ^ O)